JULIETTE HOGAN COLLABORATION

When I was approached by NZ fashion designer Juliette Hogan to create an original painting that would be developed into a textile print I couldn’t imagine how it would work but I was excited to collaborate with a brand with a reputation for focussing on quality and sustainability.

At the initial meeting with the design team I got to see the mood board, which gave me an idea of the colours and feel of the upcoming collection. We discussed the colour palette, dimensions and time scale and I felt a lot clearer and was excited that it was to be in shades of pink, deep plum, inky blue and neutrals.

I was commissioned to create two paintings. A large 140cm x 90cm and another 60 x 90cm. An area of the larger painting was turned into ‘Expression silk ‘, a hero print for the Juliette Hogan Collection 2022.ONE and was sold throughout stores in NZ.

Here are a few photos from behind the scenes.